And the crowd goes wild… the Darkest Timeline is over. “Community” is coming to Yahoo! Beginning later this Fall, tune into Yahoo for the highly-anticipated sixth season, with 13 new episodes available exclusively on Yahoo Screen.
Read more here and stay tuned for more about Community on Yahoo.
By Mike Kerns, Senior Vice President of Homepage and Verticals & Lee Brown, Global Head of Brand Partnerships for Tumblr
Tumblr has always provided a creative canvas with limitless expression that attracts the culturally curious — the best place on the web for creators and marketers. In fact, over the last two years, marketers have invested in Tumblr and contributed content as beautiful and diverse as the posts from our independent creators and editors.
Today, we’re excited to help marketers elevate their brand stories in a much bigger way. For the first time, content from Tumblr Sponsored Posts will be seamlessly promoted across Yahoo and Tumblr, which reach more than 800 million average monthly visitors. Tumblr Sponsored Posts are now integrated and available through Yahoo Gemini, the industry’s only marketplace where advertisers can buy mobile search and native advertising.
Sponsored Posts will still feature the same native engagements that brands greatly value (like, reblog and follow). Through Yahoo Gemini, now the same posts — articles, images or videos — can be promoted through native ads across Yahoo’s content streams, article pages, image galleries and digital magazines, on desktop, mobile and tablets. Yahoo’s data makes it easy for brands to reach the right audiences at scale with seamless, impactful native ads that drive engagement.
Some of the world’s favorite brands are already working with Tumblr and Yahoo to tell their brand stories, such as Lionsgate’s (NYSE: LGF) Capitol Couture destination to promote “The Hunger Games: Mockingjay – Part 1,” the next chapter of The Hunger Games trilogy. Tapping into the artful black and white photography community, Lexus prompts people to “Send them a Signal,” while Lipton challenges consumers to #BeMoreTea.
We’ve always believed in the power of creative brand storytelling, and data shows that advertising is more memorable and impactful when it is as good as the content around it.A recent case study across Yahoo and Tumblr showed that when people viewed content marketing, unaided brand awareness increased by 40 percent; brand consideration grew 31 percent; and tagline recognition increased by 100 percent.*
* Source: Yahoo & Tumblr Ipsos Content Marketing Case Study, June 2014
The smile of a loved one. Your childhood blanket. A handsome bodyguard to take you in his arms. “Security” can mean a lot of things in this crazy life, but nothing says “security” like Tumblr’s two-factor authentication. It’s available as an option in your Settings page as of right now.
You know how you need two keys to launch a nuclear missile? Two-factor authentication works like that. One key is your password, the other key is your cellular phone, and you need both to access your Tumblr Dashboard.
Keep your Dashboard safe and secure, like you do with your nuclear missile. Learn more about two-factor authentication today.
“Blow torches worked. Water is back on!!! See everyone tomorrow.”—That time when it was really cold and the water pipes froze and there was a water leak and the water in the building was shut off and you couldn’t use the sink or bathrooms and we were sent home and same for the next day and blow torches were needed to warm the water in the tank and that time was today and this is life at tumblr and now its fixed and tomorrow we get to go back and reunite with our awesome coworkers and life is back to normal. (via andrew)